White hat and Black hat are the SEO techniques used to improve a website’s search engine ranking. But there’s a huge difference between both. The term White hat and the Black hat has been adopted from Western Films where it was used to tell the audience the difference between the hero and villain. The hero wears the white hat and the villain – black.
These terminologies have been adopted in many industries, especially security which uses White hat and black hat to describe ethical and malicious hackers respectively.
What is Black Hat SEO?
Black hat SEO refers to using tactics that go against guidelines to get higher search rankings. It involves breaking and going against search engine rules. Black hat SEO focuses on only search engines and not much on human audiences. This practice is typically used by those who are looking to get quick returns rather than a long-term investment. Consequences of black hat SEO can result in your site getting banned from a search engine and de-indexed as a penalization for using unethical techniques.
Some of the Black hat techniques used by shady SEO businesses are:-
- Keyword stuffing
- Link farming
- Hidden text and links
- Negative SEO
- Paid links
- Article spinning
- Spam Blogging, etc
What is White Hat SEO?
White hat SEO refers to the use of correct, ethical techniques and strategies that follow the search engine’s guidelines. They target enhancing audience experience at your site as opposed to a search engine. Using white hat techniques means making a long-term investment in your site as results last a long time.
Some of the White hat techniques are:-
- Doing proper research
- Using keywords and keywords analysis
- Link building
- Writing quality content
- Proper page titles and meta tags
- Fast page loading time.
White Hat SEO follows certain principles:-
1.Saying No to auto-generated content
This is one of the most popular techniques used by Black Hatters. They pick some content from the web and paste it into an online software that rewrites the same so as to remove the plagiarism. But such content is not readable by users and has no quality as such. This technique saves time but once found out, Google flags such articles.
2.Following search engines guidelines
The most important thing to be followed in white hat SEO is to goby Google’s guidelines.
Google lays down certain rules defining the proper way to optimize a site which directly says – not to be manipulative in any case to improve the search engine ranking.
3.Creating user-friendly website
One of the most effective ways to rank better in search result pages is to create a user-friendly website which is easy to navigate. Keeping a check that all the links are working properly and none of them are broken. Also one must see that site doesn’t take much time to load.
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If any SEO practice meets the following criteria, then it is said to be a black hat:-
1.Goes against search engines guidelines
Black hat techniques directly go against Google’s guidelines and violate them. They follow practices that Google says not to use.
Black hat techniques manipulate Google into thinking that the site provides valuable content to the users and is credible. It sees to manipulate Google’s algorithm to get a better ranking.
Following White hat SEO means taking a long road. It creates a positive user experience and is also work-intensive, which means it will take time for you to see results. But investing in white hat SEO means investing in content that will generate long term results and will not put you at any risk of consequences.
So the bottom line is you may get tempted to use Black hat SEO but one must stick to White hat techniques.
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