Links, coming from other websites as well as of your own are important for SEO as there is a direct relation between the quality and quantity of your links how much search traffic your site can get. More quality backlinks more will be your traffic i.e. more customers. In order to use links properly in favor of your website, it is important that one understands the difference between both do-follow and no-follow links. So, in this article let us discuss Dofollow Vs Nofollow Links in detail.
One of the important factors of Google’s ranking algorithm is the number of quality links a website has. Links are seen as popularity votes, as your website gains more votes, you become more popular with Google. High-value links bring your site up in search results. Building links is a tiresome job, so it is better to adopt a smart way to build backlinking to the website. Understanding the type of link that you are going to get for your website from a third-party website will be a topic of study.
Dofollow Vs Nofollow
Dofollow link is a default status of a link. When other websites link to you via do-follow links, it directly affects your search engine ranking. It is an HTML attribute that allows search engine bots to follow the link. Search engine bots travel from one website to another through do-follow links.
When bots crawl through the web they register who is linking to who. These links pass an authority called ‘link juice’ from one site to another. Dofollow links pass the link juice and help you to get a higher PageRank.
Through do-follow links, Google figures out how many pages are linking to you and how good your page content is, but is also important that you gain do-follow links through the reputated website.
To an average user, it would be difficult to get the difference between nofollow and dofollow links.
Nofollow links include a small code known as an attribute that tells search engines that it is a no-follow link. Nofollow links are the one which doesn’t allow search engine bots to follow links. They don’t pass link juice.
Since no-follow links do not affect your website’s position on the search result page, they are a good tool to prevent black hat SEO businesses from profiting by links placed in the comment section of other high authority websites.
Why Nofollow Links are Important?
Nofollow links may not help you to increase your PageRank but they can be helpful to you in several other ways.
One must have a set of both nofollow and do-follow links. It may look suspicious if your website only has dofollow links. Hence it is important that one builds a backlink profile that looks natural.
Although no-follow links are not read by search engine bots, they can help you get more traffic when people click through to get on your site and thus get you more brand exposure.
Nofollow links do not pass link juice but when the audience visits your site through a no-follow link and spends time on your page, that makes a difference.
Also, the exposure that your website gets through no-follow links can help you get more do-follow links organically
One must keep their site optimized and healthy. Understand the basics of nofollow and dofollow links and utilize that knowledge to build a good backlink profile. No doubt that everyone wants to get do-follow links for their site but there must be a healthy balance between both do-follow and no-follow links.
Dofollow links do help you in getting a better search engine ranking but nofollow also helps one to gain better engagement and site traffic.
Focus on building an awesome link profile by giving importance to both.
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