Every business requires paid marketing along with organic marketing. Paid Ads let you reach your target audience within a short span of time. The most used ads are Google Search Ads that have been serving the business needs for a long while now. The marketing gimmicks have changed drastically over the years and now traditional marketing is complemented by customer-centric and personalized ads that not only serve the purpose but also give trackable metrics that help businesses to improve their communication patterns.
Google Search Ads have been ruling the paid marketing channels as it helps the customers to browse through every keyword or query they might have. One can just type in what they are looking for and SERP (Search Engine Results Page) offer them a variety of options to fulfill their needs be it out of interest or an actual purchase.
What Are Google Ads?
Every time you see an ad in the topmost, sidebars or lower columns are not just a result of healthy SEO only but also complementing paid ads. When a business is willing to rank well, it has to pay Google AdWords an amount and publish an ad in order to pop-up and be the first choice. Here, the role of keywords is very important. One should do wise and wide research of relevant keywords and infuse them in the ad. As a result, whenever a user will punch-in those keywords in the search bar and your ad or products/services are relevant to them, Google will show them your ad.
Another benefit of opting for Google Ads is that you pay only for measurable and trackable results, unlike traditional marketing where the results are not up to the mark. One can pay Google Ads for obtaining impressions, profile visits, clicks, conversions, call-to-actions, lead generation, and many more. Similarly, businesses can have entire control over the campaign as it’s all digital and transparency offered is 100%, and so on. You can also modify the campaigns any time you wish to and run ads on A/B Testing to see what is performing better and what should be eliminated in the long run. Also, one can specify an amount that Google Ads won’t exceed and your budget will be in place too.
How Do Google Ads Work for Real?
The process begins by determining and specifying your needs to Google and zeroing down on the goals you wish to achieve through Paid Ads.
Goals could be any, like:
- Get leads for your business
- Increase visits to your profile
- Get conversions like purchases or subscriptions
- Increase the downloads of your app
- Get views on a video that talks about your business or products and services
The next step is to create an ad copy with proper content, images, logo, videos. The areas that require content are Headline, Description. Here, one gets multiple boxes to add communication. Where Headline has a character limit of 30, Description should not exceed 90 characters. 3 to 5 Headlines and Descriptions can be included depending on the requirement. Later, one needs to specify budget and bid-type i.e. for which goal does a business wishes to pay. You can also filter your audience but adding very specific details can restrict the ads hence, a breather should be allowed to reach a wider audience without restricting your search and choosing the probability of missing out on a potential customer.
Why Should You Use Google-Ads?
Google Ads have various benefits and these are a few basic ones that make it a must-have for any business.
Leads and Customers
The major benefit is one can widen the client base. By setting the campaigns properly, businesses can generate qualified and potential leads that will bring in sales for sure. The targeting should be specific and communication should be clear. Also, call-to-actions have to be in place and easily accessible otherwise a lead can be missed out. By pushing your products and services via Google Ads, businesses can pull-in sales within a shorter span of time. Also, Google Ads will show your ads only to those who have generated and showed an interest in your business, this way, you won’t have to pay for the lead that doesn’t benefit you at all.
Flexible and User-Friendly
Google AdWords is an easy-to-use platform. The functionality and simplified access make it a worthwhile experience for the users. One can go through the available options and customize their ads in the best way possible. Location, Interests, Income, Gender, and many such areas can be tapped to personalize an ad and reach only the audience you want to.
For example, a cosmetic company won’t be interested in marketing their products to male audiences, and this way they can keep their ads women-centric and avoid prompting male users with the company’s products even if the searched keywords match with the ads.
Return On Investments (ROI)
A hoarding or pamphlet will be seen by many and still, no action’s route would be easy to track. Whereas, Google Ads can tell you that a particular lead belongs to which campaign, and as a result brands can focus on the type of communication that is catching the interest of users. Similarly, you will pay only if your specified goal is met.
The diversified knowledge
Once you opt for a paid ad, you get to learn more about the market and your client base. The ads that yield results portray a clear picture of what services your users are looking for and what type of communication catches their attention.
How to Set-Up?
- Log in to your dedicated Google Ads Account or sign up for a new account if you haven’t already
- Click on the “Campaigns” located on the left-hand side of the dashboard, click the “+” button, and choose “New Campaign”
- Choose the goals that you wish to achieve with the help of Google Ads
- Select the campaign type and continue
- Specify your campaign settings and customizations you wish to include
- Lastly, save and continue and you are all set
This is all that you need to know about Google Ads and Paid Campaigns.
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