The majority of consumers use Google to aid their buying decisions, so it’s easy for one to understand why being listed appropriately is one of the most important marketing steps that a small business can take. Hence it is necessary that all business owners should know what exactly Google my business is? How to set up Google my business account? And how it actually works?
What is Google My Business?
- What is Google My Business?
- How does Google My Business Work?
- Who can set up a ‘Google My Business’ account?
- How ‘Google My Business’ can help your business?
- Is Google My Business Account Free to set up?
Google My Business is a tool which allows you to promote your Business Profile and website on Google search.
In simple terms, your ‘Business Profile’ is Google’s business listing which appears in Google maps and search. And Google My Business account is the only way by which one can claim ownership of their Business Profile, get management rights, and unlock free features to increase visibility on Google.
Your Business account should include your-
- Business Name
- Contact Number
Once confirmed by Google that it is not duplicate, they create your Business Profile for that location, and then customers can share their reviews and ask questions on your profile.
Whether you yourself have created your Business Profile or not, Google doesn’t gives anyone permission to manage the information and the reviews displayed. Here comes in Google My Business account with which one can access, customize, and manage their profile.
How does Google My Business Work?
On Google Search Engine Results, a mini dashboard will appear that is only visible to you. Here you can see the number of views of your profile within a month range.
Through dashboard you can edit your business information, post special information about events, promotion, products, and also ads to promote your business.
Who can set up a ‘Google My Business’ account?
Any company, any business, any store can set up a ‘Google my Business’ account. Even if your business or service doesn’t have a physical address you create a ‘Google My Business’ listing because it allows people to search for your business, your products, and your services.
Also Read: Top 10 Best Ways To Increase Website Traffic
How ‘Google My Business’ can help your business?
1.Helps you engage with your customer
Consumers can interact with you through your Business profile and you can use your Google My Business account to engage back with them. They share stories, reviews of your product, or service to which you can reply back and also answer their queries. You can also use your account to publish posts regarding your business just like you do on any other social media platform.
2.Highlight your business
Your Business profile lets you add information about your business but that is very limited. But when customers look online they are looking for something specific and unique. With your Google My Business, you can customize your accounts -can add a link to your website, photos, opening hours, special offers, and much more.
3.Get important insights
You can use your Google My Business account to gain important insights which help your business to grow and to fill the room for improvement. It tells you about how your customers find you, which of your photos are performing better than others, incoming calls, and also request for directions.
4.Helps to increases your ranking
If your Business account is filled with relevant information and engagement, Google will favor you. For that make sure to include targeted keywords, maintain quality and accurate information on your profile also make sure that you respond to reviews.
Is Google My Business Account Free to set up?
YES !! It is completely free. All businesses should be aware of the fact that a “Google My Business” listing is free.
Google My Business account is a must for any business trying to maximize visibility and improve their status in the local market. Without it, one may miss out on a lot of potential customers.
So why waste more time? Set up a Google My Business account right now and mark your position.