Visuals are always appealing and they never fail to leverage your blogs or your business websites with an add-on. Relevant and eye-catchy images work wonders in making a user stop by and go through your writings that took your efforts and time. Images if used in the right way can play a vital role in improving your website usability.
Images put a break to the long-read texts and simplify the meaning in a much better way so why not make the most of them. According to Jeff Bullas, articles with the inclusion of images receive 94% more attraction when compared to articles that are kept deprived of visuals.
Improve Your Website Usability With Images
Here are some ways that can make your visuals come out better and grab you that little more attention than your work deserves. Make use of this image strategy and improve your website usability multiple times
Include Images Featuring Real People
Many times, blogs feature real-time incidents, case studies and this is your time to highlight the real man behind. In Jakob Nielsen’s Usability Studies he showed that blogs that feature images of real people are capable of getting higher engagement out of all the web content available. Users spend 10% more time looking and analyzing such pictures.
In his study, he figured out that even though text acquired 316% more space, users preferred images over the content to spend their major amount of time on. Also, he took a dig at the Yale School of Management website to show how general decorative images are ignored and do not receive attraction.
Rather than putting the text straight, one can infuse the content with images to shorten the reading time and simplify it. This way users can receive the required information and writers can spell out the desired message in a subtle and elegant way.
Make sure to avoid cluttering the number of words in the image and “Keep It Short and Simple” to improve your website usability. As “Picture Superiority Effect” suggests that images are always better than long-read texts.
Dual-Coding Theory says that human memory holds two forms of retention, verbal and imaginal. This means that images encode and store concepts in our memory in a concrete way when compared to verbal communication.
A study by Akamai Group showed that users spend a very low time waiting for the images to load. Hence, images should be well-optimized as 47% of viewers are willing to spend only two seconds for an image to load. Nielsen Norman Group’s study did a test where users were presented with a large header image that occupied 23% of the total page-space where the below image portrayed a gaze plot of a random user looking at the landing page. The slider image took 8 seconds to load and hence, users spent only 1% of their time.
Usage, Position, and the Next Step
Users might opt-out if the content is too long and does not have a break in between. Hence, consider using an image per 350 words to make it look more appealing and putting a break before the second topic starts. Simplify the blogs by categorizing them into topics and sub-topics and using relevant images for each paragraph. At the same time, do not clutter the blog with multiple and misleading images.
Use inline images that are positioned to either side of the landing page to get more engagement as suggested by Buffer. Positioning your images right can make a difference. One can play around with the image positions in different kinds of blogs and experiment with the available options to know what their audiences prefer as audience preferences differ for each type of content.
Always include call-to-action in images. Use clickable buttons to make it easy for the users to know what action to perform next once they have completed reading your blog or if they wish to consider the road ahead in the midway itself.
If you want to design the images by yourself then you can make use of different online free tools to design attractive images.
These were a few ways to increase your blog or website engagement by including visuals and images and making the most of them.
Tell us in the comments section below which way or if you will be all of these in your blogs.
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