What is Off Page SEO ?

What is Off Page SEO

Off Page SEO is also known as  “off-site SEO” this refers to the actions which are taken outside your website to affects your rankings within result pages (SERPs). It involves activities that are done far off from the websites.

Off-Page SEO vs On page SEO

To avoid any confusion, let’s learn about the relationship between off-page and on-page SEO.

For that, you first need to understand what is SEO.

SEO is that the term wont to describe a group of processes that aim in optimizing an internet site for search engines. It is important not just for getting high-quality visitors from search, but it’s also how to enhance the user-friendliness of your website and increase its credibility

The two major building blocks of SEO are- On-Page and Off-Page SEO.

On-Page SEO is something that you have completely under your control. It refers to settings you can change on your website so that it is optimized for search engines.

Off Page SEO involves the method you’ll use outside the border of your website, hence the name ‘off-page’.

OFF-PAGE SEO Techniques for Better Rankings

By applying off-page SEO tactics, you can improve the ranking of your web page, make it noticeable, and drive traffic to your webpage.

1.Link Building:

It is one of the most famous, effective ways of doing off-page optimization. Link building is defined as establishing external links with your website. The main aim is to get as many links or votes as you can to compete and rank higher. More backlink means higher authority.

2.Social Media

One can also build links by an engaging website on social media platforms. It is a great way to attract traffic. Treat social media platforms as search engines and discovery platforms and understand that your presence across them can help put you in front of potential clients and customers

Mentioning your brand on social media platforms will drive a lot of traffic. It is important that you maintain a strong presence, communicate professionally, and treat the social platforms as another brand channel.

Related Article: What is On Page SEO?

3.Social Bookmarking:

Social bookmarking implies probing for, saving, and sharing sites that you find interesting using social bookmarking sites. If your site gets the tag on such sites it will lead to features on Google SERPs.

This is also a good way of promoting and alluring vast traffic to your website. This can be done by promoting your blogs on such websites because the content is very frequently updated on such sites, which is appreciated by Search engines.

4. Guest Blogging:

By curating new, unique, compelling content, building up new links will drive traffic to your website, blogging is a way to attract traffic with minimum cost. Putting up comments on other websites will let you add links in the comments section. The links will be crawled by the search engines driving traffic to your website. Your main purpose of guest posting should be to reach a new audience.

Benefits of Off-Page SEO:

1.Increases Ranking:

A good strategy using techniques of off-page optimization will help your website rank higher on the SERPs hence resulting in earning good traffic.

2.Wonderful exposure:

The higher the ranking more will be traffic. You get more exposure that means more clicks and more visits.

3.Increase in PageRank:

Getting your website to rank on the first page on Google is challenging but, by making use of Off-Page SEO, you will be able to learn about the ranking factors. This page rank number is between 0-10 that is important according to Google. The higher the rank better is the website in the eye of Google.

Off-page SEO is as important as on site SEO.Try the above-mentioned techniques consistently and soon enough you’ll see a positive effect on your rankings.

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