What is On Page SEO and everything about it, Let’s discuss in this article. On Page SEO is also referred as “on site SEO”. It is the practice of improving web page content for search engines and for users. On-page SEO practices involve optimizing title tags, content, internal links, and URLs.
Why Do You Need ON page SEO?
On-page SEO helps to improve search rankings. It increases traffic to your site, and also leads to more conversions. The results of On-page SEO take time, but once your strategy works it can make your online rankings and sales much better.
Unlike Off-page, On-page SEO is under your full control.
Who should be doing ON Page SEO?
Any blogger, online marketer, website owner, SEO specialist, or anyone who wants their website to rank good on search engines.
Here are a few On-page Optimization techniques that you can use:-
1. Publish high-quality content
We all are well aware of the fact that – Content is the king! Write engaging content. Try asking your readers questions and answer them. Understand what they are looking for and what they want to read. If you are unable to write engaging content, people will not spend much time on your site, your bounce rate will increase and ultimately your Ranking will go down. Remember that a site with good content can survive with SEO but a site with bad content will not survive even with SEO.
2.Optimize page title and description
This is the most important On Page SEO factor. Your title should be attractive and convincing enough for the reader to click, more clicks means higher the rank. Use targeted keywords, numbers or actionable words in your title. When search engines read your pages they tend to check the page title and the description. Your description should be unique for each page and descriptive enough that users click on it rather than selecting other.
Adding images means making your page more appealing.
Images create engagement. Users will stick around only if your content is engaging, which will eventually increase your overall rank. But large images may slow down your site, so you can try compressing their size. Make sure those images support your content and use descriptive titles and alt text.
Use good heading tags to highlights headings, subheadings, and important points. They make your content easier and enjoyable to read.
You can also use ‘table of content’ if your article is lengthy, it helps your user to navigate easily and helps you to earn jump links in Google search as ‘jump to‘ links make your page more user friendly and lessens bounce to rate.
5. Internal and External Linking
Internal linking will make your reader spend more time on your page and will also help to pass the page rank to your other page. Internal linking helps to pinpoint your other important pages but one must use this when they are useful to readers and also not overuse this feature.
The external link shows Google that your page is a hub of quality info. While linking out to external websites, you should link to a trusted website only. Make sure that the linked website is relevant to the information in your post.
Make sure your site is mobile-friendly and if it’s not you may lose half of the traffic. See that everything is displayed clearly, find the potential problems, and fix them.
While various other ways and online marketing channels are now available, SEO is still one of the most widely used ways to divert traffic to your site. So make sure you implement the SEO techniques both On-Page as well as Off-page wisely.
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